All case studies

Thunder in the Territories

Designing and Building an Original Interactive Experience with Branding Built from the Ground Up

Thunder in the Territories is an original game I conceived, designed, and am building myself. I designed the branding and visual communication, not just the game.

Role
Creator, Game Designer, Art Director, Developer
Type
Game design, art direction, pixel art, UI, front-end development

The Concept

Every wrestling promotion lives or dies on story, so this game puts you in the booker's chair, pulling the strings behind the scenes rather than stepping into the ring. It drops you into the late 70s and early 80s territory era with pixel art that feels nostalgic without feeling muddy.

The Challenge

Building a game solo means owning every layer at once. The visual identity had to evoke the 16-bit console era while staying vivid and readable. The systems had to turn crowd heat and booking instinct into mechanics that are fun to play.

My Approach

I treated it like a brand build, starting from identity and letting it drive everything. I set an art direction rooted in territory-era artifacts, arena posters, marquee type, and vintage TV graphics, then designed the interface and underlying systems so the booker fantasy genuinely plays.

What I Built

Original game concept and design, full art direction and pixel-art execution, an invented cast of wrestlers, an original promotion identity, UI and interface design, and the working build itself.

Project Link

Thunder website