Hand Brewed Beer
Building a Craft Brewery Brand Across Packaging and Campaigns
I design labels, merchandise, outdoor advertising, and marketing materials to help Hand Brewed Beer strengthen its visual identity and connect with customers.
- Role
- Graphic Designer and Brand Partner
- Type
- Packaging, merchandise, advertising, brand support
Deliverables
Beer can labels, packaging design, billboard campaigns, event posters, merchandise, social media graphics, and promotional materials.
The Challenge
Hand Brewed came to me with a great product and no way to show it. The task was a brand that could work everywhere at once, on a can, a billboard, a t-shirt, and a phone screen, staying cohesive and genuinely inviting rather than falling into generic craft-brewery cliche.
My Approach
I built the full brand from scratch: visual identity, tone, and a system flexible enough to stretch across every format. From there I executed across packaging, merchandise, outdoor, event, and digital touchpoints, holding one consistent voice while letting each format breathe on its own terms.
Results
A relationship now past ten years and still active, the kind a brewery only renews when the work keeps performing. Across that decade I have built and maintained the brand ecosystem across can labels, apparel, billboard campaigns, event posters, and social assets.